Research & Planning

17/04/18 L/O: TO RESEARCH SIMILAR PRODUCTS AND COMPANIES.

NEED TO LINK MY THINGLINKS

Bauer

Who are Bauer?

The business became part of the Bauer Media Group, Europe’s largest privately-owned media group, in 2008.

What UK magazines do they publish (fashion and others)?

In the UK they reached over 25 million consumers. Their portfolio includes heat, Grazia, Take a Break, Bella, Tv choice, modern classics and many more.

They are Britain’s biggest magazine publisher.

What are their values and ideology?

They say their biggest value is “Our aim is to connect audiences with excellent content through our broad multi-touchpoint brand platforms. Wherever, whenever and however they want”

They say they want their content to be:

• Informing and entertaining

• Fresh and surprising

• Relentlessly relevant to the communities we inspire and connect with

• Standing out from the competition & consistently better.

They say they want to work with people who are passionate about:

• The product

• Their team

• Working hard

• Beating the competition

They don't have a fashion magazine aimed at the age range 16-25 yet. The only fashion magazine they have is Grazia magazine which is aimed at 25-45 year olds that are of the same class. So when the 16-25 year olds grow up they can move onto the Grazia magazine.

Target audience:
A culturally sophisticated • 16-25 • Class AB demographic

Location:
UK

Gender:
80% female
20% male

Age:
16-25

Most of them will have part time jobs as they are still in school, college or university but only some are unemployed or have full time jobs.

They are experiencers who are young, enthusiastic and impulsive. Variety, excitement and risk is what motivates the consumers. There main purchases are fashion merchandise, entertainment and socialising.

24/04/18 L/O: TO ANALYSE SIMILAR PRODUCTS.

08/05/18 L/O: TO PLAN EFFECTIVE AND CREATIVE CONTENT FOR A SPECIFIC AUDIENCE.

1.
3 alternative titles for a new fashion magazine relating to your sub-genre and include notes on possible design styles for the masthead:
2.
Overview of my magazine:
The values my magazine will stand for are being unique and standing out but since the masthead 'A-LINE' suggest it could be in line and straight forward since an a-line skirt or dress is a skirt that goes straight down whilst going out slightly which may represent that we only slightly divert from the normal standard of fashion but in reality we are doing the opposite of the masthead. I will represent this by having fashion photography photos that represent my magazines values and the articles will appeal to everyone since they will not be too controversial. The content it will include are fashion photos, articles, adverts for popular clothing brands.

3.
4 possible main images ideas:

A photo shoot in the studio with coloured lighting on a portrait of someones face so its mainly focusing on the make up aspect of fashion.
An upper half of the body photo shoot in the studio with a bright coloured background so it stands out whilst the model has bright coloured clothes on and a bold makeup look.
A photo shoot outside in the nature and they are lying on the grass with flowers around them whist wearing a floral dress.
A photo shoot against a brick wall because it makes a nice background, with basic coloured clothes on.

4.10 article subjects which could be included as cover lines:

Current fashion trends.
Celebrity gossip.
popular makeup brands
healthy eating
newest technology
current political events

5.
Two mock ups of the covers:

6.
Two possible layout sketches for my contents page:

Same as 8?

7.
Possible section headings for my contents page:

FASHION
MAKEUP
LIFESTYLE
CULTURE
JEWELLERY

8.
2 possible ideas for contents pages: (just a basic outline)

UNFINSHED
9.
Possible layout sketch for my website homepage:

10.
Possible photo shoot ideas for website images:

Similar to my cover photos since I want them to link together.

PINTEREST BOARDS

https://pin.it/fhmfgbkirqnuss

https://pin.it/wudig5rvynepwb

https://pin.it/l5bo46lwyescjo

22/5/18 L/O: TO PLAN MY PHOTOSHOOTS.

My cover shoots:

For one of my cover shoots I will do a location shoot outside in front of a brick wall, as shown below. I will use natural day light in the photos so I will have to make sure I do it on a day when the weather is nice but it isn't too sunny because else it will glare on the camera or over expose their face or they will be squinting because the sun will be in their eyes.
For my other cover shoot I will do a shoot in the photography studio with the yellowish background.